Time to decelerate your life, become a force for good
September 30th, 2009 | leadership Personnel The deckplates Video Washington | Posted by Phil Ewing
"Oh yeah, that part, where it says your life will be accelerated? Just disregard. Instead you'll be part of a global force for good." // MCC Hugh Laughlin/ Navy
If you’re thinking of joining the Navy, be advised: When you enlist, your life will proceed at the same speed at which it’s currently traveling. But on the other hand, you will go from being a neutral recruit to a global force for good. That’s right: The Navy is pulling back “Accelerate Your Life” as its advertising slogan and rolling out a new one — “America’s Navy: A Global Force For Good” — in hopes that it will appeal to today’s generation of youngsters.
When you picked up this week’s Navy Times — you did, right? — you might have seen an example of the Navy’s new print ads on page 2, right inside the cover. And here is one of the first TV spots, hosted on the Navy’s official YouTube channel:
What do you think? Will the idea of joining a “force for good” really appeal to the kids today? If you’re one of these kids today, does the new slogan make you want to join up?
Comments
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Z Says:
October 2nd, 2009 at 5:18 pmI thought, this is the new one:
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Treima Says:
October 6th, 2009 at 8:01 pmI enlisted 20090925, so this campaign will be inspiring others, but I think this will be much more effective and true to the realities of today’s Navy and the role it plays in today’s world.