CNN discovers skepticism of “Global Force for Good”
October 20th, 2009 | leadership Morale Personnel Video Washington | Posted by Phil Ewing
Sailors from the dock landing ship Tortuga conducted global goodness operations in the Philippines last week. The Navy's new slogan, "Global Force For Good," has encountered some early critics // MC1 Geronimo Aquino/ Navy
How influential are Navy Times readers like you? When CNN wanted to hear what no-kidding Navy people thought about the sea service’s new recruiting slogan, “America’s Navy, a Global Force For Good,” the network quoted posts on Navy Times’ forums that showed, for the most part, today’s sailors aren’t quite captivated by it.
CNN’s Lou Dobbs program aired the piece Monday night, and you can view it here.
There’s just something about this story… even after our article appeared summarizing responses from many of the sailors we asked about “Global Force For Good,” the emails have kept pouring into the Inbox of Excellence. Just yesterday we heard from Intelligence Specialist 1st Class (SW/AW) Grant Miles, who was watching TV with his wife this weekend when he saw the ad for the first time:
“…[O]nce it was done I asked her what she thought. She said, ‘It’s a good commercial, but what is with that slogan? It makes it sound like you guys are the world’s police force or a bunch of conquerors.’ So I think the latest commercials have been great but with the changing of the slogan I don’t think people are going to join because they can do good things.”
It’s been a few weeks since the debut of “Global Force For Good.” Is it growing on you?
Comments
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Mary L Says:
October 22nd, 2009 at 9:03 pmGood God! “global force for good????” I joined a MILITARY force, not the girl scouts, not the Peace Corps.
I think it is emasculating, and sends the wrong message about our mission. In this world, at this time, we cannot afford to re-brand our military, and confuse the reasons we exist. Are humanitarian missions in our interest–sure. Are they our primary mission-no. And they never should be confused. It is merely “lipstick on a pig” during a time we are all suffering from battle fatigue…including the voters to whom the adds are really aimed. -
Ralph Malpica Says:
October 25th, 2009 at 3:19 pmI love the commercial, HATE the tag line. We can do better than that! I understand we (Navy) have our hands in many things from boardings to combat to IA to non-combat support but “Global Force for good?”
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The Scoop Deck – The oil police Says:
August 9th, 2010 at 9:39 am[...] like to think of the armed services as “a force for good” — the Navy makes that claim openly — protecting us from bad guys, righting wrongs and such, but as McGrath and Maas write, the [...]
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Mr.Machine Says:
August 11th, 2010 at 9:02 pm“A global Force for good”? I thought our NAVY was a defensive force to protect the USA? Here’s a slogan: NAVY: “Our military organization for sea warfare and defense”.
Oh wait, that’s the definition