Army recruiting reforms go ‘back to the future’ to fix ongoing crisis
The Army appears to have modeled recruiting reforms after a defunct organization that fell victim to budget cuts, not performance.
By Davis Winkie
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After missing goal again, Army announces sweeping recruiting reforms
The service's recruiting will eventually look more like that of private sector companies.
By Davis Winkie
New Be All You Can Be ads arrive amid Army marketing leadership change
Watch the Army's new "Be All You Can Be" advertisements here.
By Davis Winkie
Is the Army’s $117 million rebrand dead after Jonathan Majors’ arrest?
The future of the Army's major rebrand effort remained in limbo Monday.
By Davis Winkie
Army pulls ‘Be all you can be’ ads after on-screen narrator arrested
Actor Jonathan Majors' arrest for alleged assault, strangulation and harassment derailed the Army's rebrand project.
By Davis Winkie
How embracing ‘Be all you can be’ resurrected Army marketing
The rebrand is the latest move in a series of service-wide efforts that may reduce recent years’ recruiting struggles.
By Davis Winkie